Product Line 

Product Line Extension Strategy

The Product line extensions give customers greater choice and help to protect the firm from a flanking attack by a competitor. the strategy here involves an approach to developing new products for the existing customers or for prospects who do not currently buy from the firm. this can both reduce the cost of product development as well as increase opportunities for growth of revenue.

The Strategies Include : 

1. Compete More Effectively 

2. Meet Changing Needs 

3. Segment Your Market

4. Maintain Customer loyalty

5. Reduce Marketing Costs

Example : COCA COLA